Yes, content rules. And timing is everything. Oh, and it can make a big difference if you target ME specifically. But in the end, those things are only possible if you have a good great database.
If you are looking for ways to build your marketing database, a very practical goal is to increase the amount of people that are subscribed to your newsletter. How can you do this?
Here are 10 ideas that may help!
- Your Corporate Website: This is where the effort should absolutely start. When people visit your corporate website, there should be a clear call-to-action to encourage them to sign up for your newsletter. In many cases, there should be a link or form built into every page within your site. However, you could also look for ways to incorporate that encouragement into your web content (for example — would you like more tips such as the ones found in this blog post? Sign up for our free eNewsletter! >>
- On Lead Generation Forms: Marketers spend a lot of time, energy, and money getting people to visit their lead generation forms. When people take the time to fill them out and ask for more information, include “Sign me for your newsletter” as an option on the form as well.
- At Trade Shows: Simply scanning a person’s badge at your booth does not exactly give you permission to add them to your newsletter subscription list. However, you should actively seek to build up your database at the show. This may mean encouraging sales reps to ask people to sign up when they swing by… Or, you could have a QR Code in your booth that directs people to a mobile-optimized sign-up page.
- Facebook: It truly is easier than ever to create custom tabs on your company’s Facebook page. By putting a custom tab that encourages people to sign up for your eNewsletter, you’ll be able to start developing a multi-channel conversation with folks that are interested in your company.
- Phone Reps: Make it easy for employees that talk on the phone to sign someone up for your newsletter via your CRM solution. Sure, they will need to ask the person on the other line for their permission. But when they do receive it, make sure that they can easily update their preferences in seconds.
- Email Signatures: Guess who might truly want to receive your eNewsletter? Yep, the people that are already communicating with you via email! Perhaps these are prospects, media/PR folks, former customers, or other associates. Increase exposure to your newsletter by highlighting it within your email signature.
- In the Waiting Room: Do you have an area of your office where people might spend some time waiting for a meeting or appointment? Use the power of print to make them aware of your newsletter. Perhaps this is done via a sign on a wall, or via a table-tent piece in the middle of the room.
- Encourage Current Subscribers to Share: Do not assume that just because someone loves your newsletter that they will automatically tell others about it. Add social and email sharing tools to your newsletter that make it easy for people to spread the word about it.
- Mention it During Webinars and Presentations: As marketers, we are all willing to pay for the opportunities to have a captive audience. During those times, we must fully take advantage of the exposure opportunities that are available to us. Did you just deliver one heck of an informative webinar or presentation? Encourage people to learn more by signing up for your company’s newsletter.
- Via a Tattoo on Your Face: Okay, did I get your attention with that idea? I hope so… Here’s what I mean — don’t be afraid to think outside of the box when it comes to dreaming of ways to grow your list! Do not shy away from things such as Foursquare, QR Codes, Twitter… Do not discount all ideas that involve giveaways, contests, or some other sort of gimmick. Rather, creativity may be your best friend when it comes to finding ways to dramatically growing your list.