There are plenty of examples where marketers have put QR Codes on their materials simply because they could. But there also have been a great number of QR Code applications that truly provide value to a customer or prospect, and in return, to the company as well.
Here are three ways that companies could incorporate QR Codes into their fulfillment process:
QR Codes that Point to How-To Guides and Instructions
Thus, one way that companies could reach the emerging mobile audience is to place QR Codes on packages and boxes of the material that they sell and ship.
These QR Codes could point to mobile websites and/or videos that provide step-by-step instructions and online videos that demonstrate how their items should be properly assembled.
QR Codes that Lead to Mobile Surveys and Forms
Social networks have made it easier than ever for people to tell the world if they are happy or not with a company or product. Companies could seek to acquire that information directly as well by putting a QR Code on their packages that lead to mobile website surveys.
These surveys could seek to ask the most important questions that a customer may want to answer — “Are they satisfied? Do they need help? What could be done better?”
This feedback could be provided while the company and its products are absolutely fresh in the customer’s mind… right through their mobile phone.
QR Codes that Make it Easy to Order Additional Materials
When someone needs to order a replacement part or to reorder an entire unit, companies would certainly want to make that an easy process.
This could be done by including a QR Code on packaging that leads to a mobile website. The website could either contain a Form that allows a user to request the item or a response from a sales rep; or it could even include an option for placing an order directly from the phone.
Think of QR Codes as not just an interactive marketing tool, but a mobile customer service representative. These 2D codes can offer extra assistance, gather feedback, and help give your customers more of what they want!
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