Do your marketing efforts make a personal and immediate connection with your audience? Do you use a proactive approach for telling them how your business can specifically help their needs? If you feel like you should improve your campaigns but are not sure how to, take a look at these four tips to help you get started!
Speak to Your Audience.
It’s human nature to pay closer attention to something when it is more relevant to you, so why not apply this methodology to your marketing efforts? With variable data printing, you can instantly give that personal touch to your marketing pieces but having the recipient’s name, address, and a variety of additional information included in your messaging. Think bigger and incorporate Augmented Reality, QR codes or NFC in as well. This will help you stand out from the many marketing messages they may receive each day.
Address Specific Needs.
The next time you create your next marketing campaign, avoid the generic “About Us” path, and focus more on the recipient. Ask yourself, “What are their needs, what would appeal to them, what would they request information on if they were to call my business?” For instance, if you created athletic uniforms for schools, a great summer campaign would be a back-to-school-themed campaign featuring fall sports. Take advantage of the information you already have about your audience and blow them away with your proactive approach to how you can help them.
What happens when you receive a promotion and the majority of the promoted products and services do not apply to you? You discard it and usually ignore future promotions that are similar to that one. You must remember that your customers may use your products and services differently than other audiences. Create audience-specific campaigns by promoting the top three services that each of your audiences would utilize the most. You want your audience to see what they need right away and be able to take advantage of the promotion that is being showcased in the marketing piece. Avoid making them look for what they need, be the expert by presenting the best tools for them from the start.
Optimize Delivery Time.
Each industry operates differently throughout the year. For example, retail stores may be extremely busy during the fall yet incredibly slow during the winter. Universities may focus its marketing efforts to potential students in the spring, but then focus on alumni funding in the fall. If you develop campaigns around these audience-specific cycles and trends, you may be the perfect solution to your audiences’ needs during the time they need you most.
By using these tactics, your marketing efforts will grab your audiences’ attention because of its targeted messaging and strategic delivery time. Be sure to always stay engaged with your customers’ timely needs so you will always remain relevant to them.
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