Wow Audiences with Dimensional Printing!

Whether it is a direct mail piece or general piece of marketing collateral, dimensional printing will set you and your brand apart from the others. Digital printing has come a long way and GLI was one of the first to invest heavily in this print technology. Today digital presses have the ability to print larger sheets, match spot colors, produce metallic colors and now preform a dimensional printing process/effect.

Dimensional printing is exactly as it sounds. The process allows you to produce a printed piece with elements of that piece being raised above the sheet of paper giving dimension to it. An example of this would be an image of an orange. With dimensional printing you can actually give the orange peel the texture and feel of a real orange peel.

The creative possibilities are endless with this process. The process is easy to set up in your print file and GLI can provide the expertise on how to do so. If you would like to see samples of dimensional printing or simply have questions, please get in touch with your account executive or call Jason Schultz at 216.634.5117.

Special Techniques to Set Your Traditional Print Project Apart!

It’s astounding; you can feed a blank sheet of paper through one end of the press and then have a complete work of art come out the other end. The technology and craftsmanship to make this happen is nothing short of amazing. Everything needs to be just right from the chemistry and inks through to the pressure of the rollers.

There is no other media that engages people like print and GLI has the ability to provide a number of special effects to help your printed material stand out.

GLI has the ability to print a dull migrating varnish process. This process allows certain areas of the sheet to have a dull varnish applied. Then at the end of the press we place an overall gloss aqueous on the sheet. The aqueous is not apparent where the dull varnish is and becomes pronounced where the varnish is not. This technique provides a nice contrast between dull and gloss areas and is an economical way to do so.

Another technique GLI can perform is Hexachrome. Hexachrome allows for an expanded color gamut and works great in the reproduction of certain pastels and also provides more vibrancy and brightness for other colors such as oranges and greens.
The last technique to touch on is MetalFX. MetalFX is a dynamic process that allows you to print a broad range of metallic colors through the use of special software and a special metallic ink base coat. This opens up the possibilities to produce 4-color process art and any number of metallic colors and tones on the same sheet in one pass on the press.

Print truly can give your brand the impact it deserves and GLI has been producing award winning print for 85 years. If you would like to learn more about the techniques mentioned above or discuss a project, please reach out to your account executive or call Jason Schultz at 216.634.5117.

Great Lakes Integrated Wins 53 Awards In 2016 Print Excellence Competition

Great Lakes Integrated (GLI), a multi-channel marketing execution company focused on marketing technology, fulfillment services and print, mobile, email and web production, is proud to announce it was recently awarded fifty-three (53) 2016 Print Excellence Awards from the Printing Industries of Ohio – N. Kentucky.

According to James Schultz, Chairman, President and CEO of GLI, “We are honored to have received these Print Excellence Awards. A big thank you goes out to our customers for entrusting us with their most discriminating projects. Also, the team of professionals at GLI does a fantastic job of producing award winning print. While GLI provides different channel options for its customer’s today, print still is and will continue to be a powerful way to communicate.”

Printing Industries Association President, Jim Cunningham stated how impressed this year’s judges were with the overall quality of all of the entries. “Ken and Jeff are experienced judges and printers whose combined expertise spans more than 50 years in print. Yet, even they were impressed with our members’ incredible work. It’s easy in today’s fast paced world to just get the job done, but our Association members continue to demonstrate the pride and dedication to their craft that has made Ohio and Northern Kentucky printers some of the best in the world!”

Each year, Printing Industries of Ohio • N.Kentucky holds its Print Excellence Awards Competition to recognize Ohio and northern Kentucky printers who have demonstrated excellence in 35 categories. This year member companies submitted close to 500 printed pieces and two out-of-state expert judges ranked them in a regional competition. This year’s judges were Ken Eberhart, Merrick Printing Company; and Jeff Ekstein, Willow Printing.

Each of the Gold award winners in the regional competition are entered in an association-wide competition for Best of Category and Best of Show prizes that will be awarded in September at the 2016 Grand Ceremony, held in Columbus, Ohio.

Great Lakes Integrated won the following awards:

11 Gold Awards
24 Silver Awards
18 Bronze Awards

About Printing Industries of Ohio – N. Kentucky

Printing Industries of Ohio • N.Kentucky serves nearly 400 commercial printing companies and suppliers to the industry in its service area. The Association provides a broad range of products and services to its membership, including workers’ compensation and product discounts. Printing Industries of Ohio • N.Kentucky is an affiliate of the national Printing Industries of America, the largest graphic arts association in the world. For complete information on Printing Industries of Ohio • N.Kentucky and Printing Industries of America, please visit

Great Lakes Integrated introduces Two Day Digital Photobook Service for Ohio Photographers, Event Planners and 
Marketing Directors

Cleveland, Ohio – April 13, 2015

Paul Doerfler, Vice President of Sales for Great Lakes Integrated, has announced a Two Day “Perfect Bound” Hinged Layflat Photobook Service specifically designed to provide a high-impact, high-value, keepsake for attendees of events covered by photographers for local Businesses, Associations, Non-Profits, Banquet Facilities and Hotel Properties.

According to Paul, “What truly differentiates the Great Lakes Integrated Event Photobook Service from online competitors, is GLI’s ability to take advantage of its local investments in technology, talent, experience, equipment and locations, to significantly reduce the time involved in the typical design and printing of commercially produced photobook requests!”

The Two Day Photobook Service provides clients with a simple Secure InSite Link to upload 34 full page 7” x 9” digital images to GLI’s Portal which are then placed into predefined templates using GLI’s internally developed “CHIL” workflow process. This process streamlines the time-consuming steps involved with resizing images, correcting image orientations and removing duplicates before being forwarded to the company’s Digital Print Center for production.

The Two Day Event Photobook Service also includes assigning a GLI Account Executive to assist with the customization and personalization options available for both the front and back covers of the photobook. These options include selecting a “Front Cover Photo” and the personalization of the “Front Cover Text”, in addition to the placement of a “Company Logo” and “Address” on the back cover. Before each Event Photobook is completed, GLI also generates and prints a unique product code on the back of every Event Photobook for any additional reorder requests.

Prior to shipping, each GLI Event Photobook is inspected for quality control, packaged conveniently in sets of five and delivered by courier to a single location.

About Great Lakes Integrated

Based in Northeast Ohio, Great Lakes Integrated has been a recognized leader in the Commercial Printing Industry for its ability to consistently provide superior color consistency on both Commercial Lithographic and Digital Presses for over 80 years. Founded as a commercial printing company in 1931, the company continues its proud tradition of being nationally recognized on an annual basis as an award winning, top quality commercial print operation. GLI has evolved into a marketing execution company that specializes in print, mobile, email and web applications, plus provides marketing software and state of the art fulfillment and distribution services.

For additional information contact:
Brian E. Maciag via email @ or call 216-651-1500

5 Ways Our Digital Asset Management Tool Can Help Your Business

Do you face challenges when it comes to locating proper logos, images, audio files, video files or entire documents? If you do, you are not alone. Great Lakes Integrated’s (GLI) online digital asset management system can help alleviate the issues associated with all of your brand building assets.

Some of the ways GLI’s online digital asset management system can help are the following:

  • No more lost digital assets used to build and promote your organization
  • Greater efficiency in creating new materials
  • Brand protection since only the most recent approved assets can be utilized
  • Greater ease of sharing digital assets with key stakeholders
  • Greater ease of updates to digital assets

Take our online digital asset management system a step further and add our online document management tools to the functionality. Not only can you manage individual digital assets, but entire documents as well. This gives you the ability to manage documents as a whole, and also manage and utilize the individual assets that make up the documents. Our systems are robust, intuitive and built according to your business rules.

Please do not hesitate to reach out to your account executive if you have any questions or would like to learn more. If you do not have an account executive, please contact Jason Schultz at 216-634-5117 or

Data isn’t just a character from Star Trek

Cost is often a large factor in business decisions; everyone wants to get more for their money. A clean mailing list, whether for email or print, can save you a lot.

If your mailing is going to 2,000 recipients and 10% of the addresses are no longer relevant, why send something to them? Our data analysts can clean and organize your data as needed, as well as verify the addresses with the USPS. Whether a simple data clean up, or a an in-depth update to your list, we’ve got the knowledge and tools to make your data work for you.

Below, we’ve compiled some tips for your mailing lists and we hope you’ll find them useful. We’ve also made a basic data template available for download here. Your account executive is also more than happy to help with any questions you may have about databases. If you do not have an account executive, please contact Jason Schultz at 216-634-5117 or

Tips for mailing lists
1. The software used by the United States Postal Service is specific. When it comes to addresses, when it doubt, spell it out.

2. For the deliverability of an address, you can check here.

3. It’s important to include words like east and west if they’re part of a street address.

4. Make sure you’ve checked zip codes as well as state abbreviations to make sure they’re complete and correct.

5. If you’re shipping to an international address, make sure you provide the country names and postal codes.

6. Always put address fields into individual columns in Microsoft Excel.

7. When providing a list of email addresses, make sure they are current and properly formatted.

Paul Doerfler Hired As New Vice President of Sales

We are pleased to announce Paul Doerfler as our new Vice President of Sales.

As VP of Sales, Paul will be the leader of our sales force and responsible for building a high-performance selling culture where candor, ambition, trustworthiness, and integrity are central values. In addition, Paul will be developing a common vision that inspires the salespeople to extraordinary performance. This will be achieved through design, implementation and management of the processes used to identify and service new market opportunities with new and existing customers.

Paul was educated at the University of Michigan, holds a BBA, has been certified in Six Sigma, Lean Manufacturing, Business Process Improvement, Systems Thinking, Quality Systems (ISO 9002), HIPAA, Sustainability and is proficient with the Entrepreneurial Operating System (EOS).

Paul’s skills have contributed to several Fortune 500 organizations and include, but are not limited to; sales force effectiveness, supply chain optimization, multi-channel marketing and customer service.

He has also worked with organizations in several varied industries, including pharmaceuticals, financial services, publishing and health care management. He implemented strategic planning, sales operations and growth plus ISO quality system deployment, to name a few.

Paul and his wife Lynn have three young adult sons. Paul enjoys golf, reading, handyman projects and his onetime piloting of a L-139 tactical strike fighter.

What Do You Think?

Our monthly newsletter covers a variety of topics. Our goal is to educate you on our services, but we also want you to find our articles enjoyable and interesting. We’ve recently redesigned our newsletter, giving you a more readable layout, and are looking to expand upon the topics we write about.

So we’re asking you, the reader, what are you most interested in reading? Are there processes at Great Lakes Integrated you’d like to learn about? Would you like to get to know the people behind Great Lakes Integrated? We’re looking for your feedback, good and bad, so we can improve the newsletter and keep it something you look forward to reading.

You can email us at with your comments or suggestions.

We Can Be So Much More

The only thing my 3-year-old nephew wanted for Christmas was a truck. Much to his delight, he received several. On Christmas, he watched everyone open gifts and then quickly scooped up the crumpled wrapping paper to throw it into his new favorite truck. The truck sits across from him at the table – where his sister usually sits. When it’s time for bed, the truck goes with him. All my family and I see is a truck, but to my nephew it’s so much more.

Chances are, you’re familiar with some part of Great Lakes Integrated, but like my nephew’s new favorite toy, we can be so much more to you.

Great Lakes began as a printing company, opened our fulfillment division in the mid-90s, and entered into the marketing technology sector a few years later. Some of our customers take advantage of our print, technology and fulfillment services, while others employ just one aspect of our company.

We invite you to visit our website,, and discover which of our services can benefit you, whether printing, technology, fulfillment or all three. Or contact your GLI account executive to learn how Great Lakes can help you meet your professional and personal needs. If you do not have an account executive, please contact Jason Schultz at 216-634-5117 or

An Unusual Visitor: The Rise of Augmented Reality

One Friday, we had a rather unusual visitor in our Avon Lake office.

He was the sole attendee at a rather important meeting, . . .

snowman sitting in chair

He filled in for a mermaid, . . .

snowman in fish tank

He made a nice addition to our Laser Room, . . .

snowman in laser room

And he posed for photos with three of our employees. (I will refrain from posting those images for privacy purposes.)

The most unusual part?

He was never really here.

The only physical object present was this piece of paper:

paper containing trackable image

Seems impossible?  Try it yourself!

  1. Download the free Junaio app onto your Android or Apple smartphone or tablet. Just search for “Junaio” in your app store.
  2. Print this PDF in color.
  3. Place the printout on the floor (or on a table, or on a chair, . . . just so your mobile device can be held above the paper).
  4. Open the Junaio app. Be sure to close the tutorial information.
  5. Hold the phone directly over the printout, then press “Scan” in the upper right-hand corner.
  6. A 3D model should appear on the paper. Back away slowly to get a better view.
    • Use normal pinch gestures to enlarge or shrink the model.
    • Use two fingers and rotate to turn the model.
    • Use one finger and drag to move the model.
    • Use the camera icon in the lower left-hand corner of the screen to take a photo of the model (or, better yet, with the model!). Be sure to choose the upload icon in the upper right-hand corner to share the photo or save it to your device.

Our frosty visitor is an example of Augmented Reality (AR), a technology that has been around for some time, but is gaining a great deal of attention as more well-known companies are investing in AR solutions.

Augmented Reality uses a combination of a camera and software to recognize an image or a three-dimensional object.  It can then display superimposed content on a screen.  The phone’s location can also be used to display content onscreen based not on image recognition, but rather geographical location.  This technology is most commonly used on smartphones and tablets, but is also used with webcams or wearable technology (glasses, watches) with built-in cameras.

It’s pretty amazing to witness someone’s reaction when they see a picture of themselves standing next to a life-sized snowman when they know that, in reality, they were standing next to a piece of paper!

Of course, AR isn’t limited to just 3D models.  The latest version of our business cards display a series of buttons that a user can press to visit different pages on our website or to watch a video.

the buttons on the back of our business card

The front of our business card also features a 3D model, but this one is designed to be viewed up close rather than far away, as the snowman was, and an audio file is played while the front of the card is being viewed.

a sailboat bearing the GLI logo is the AR content displayed on the front of our business card

AR content can include many types of videos, social media buttons, calendar events, a 360-degree view of a room . . . the possibilities are almost endless!

To learn more about how Great Lakes Integrated’s Augmented Reality solutions can benefit your company, get in touch with your GLI account executive!  If you don’t have an account executive, please contact Jason Schultz at 216-634-5117 or

And, don’t forget, our snowman would love to pay you a visit!

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