Cleveland’s Best Printing Services

cleveland

Cleveland is home to a number of trade shows and events each year, including the Fabulous Food Show, the Cleveland National Air Show and even the Rite Aid Cleveland Marathon.

Attracting thousands of visitors and exhibitors each year, these events can make it difficult for your brand to get noticed, making it even more important for you to have high-quality marketing materials.

With Great Lakes Integrated, we provide top-quality printed pieces that take your materials to the next level, including some of the best large format printing in Cleveland.

Why Choose Our Cleveland Printing Services?

The real question: why not?

In addition to being home to many trade shows and events, Cleveland is also a central hub for several major metropolitan markets, including:

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Great Lakes Integrated introduces Two Day Digital Photobook Service for Ohio Photographers, Event Planners and 
Marketing Directors

Cleveland, Ohio – April 13, 2015

Paul Doerfler, Vice President of Sales for Great Lakes Integrated, has announced a Two Day “Perfect Bound” Hinged Layflat Photobook Service specifically designed to provide a high-impact, high-value, keepsake for attendees of events covered by photographers for local Businesses, Associations, Non-Profits, Banquet Facilities and Hotel Properties.

According to Paul, “What truly differentiates the Great Lakes Integrated Event Photobook Service from online competitors, is GLI’s ability to take advantage of its local investments in technology, talent, experience, equipment and locations, to significantly reduce the time involved in the typical design and printing of commercially produced photobook requests!”

The Two Day Photobook Service provides clients with a simple Secure InSite Link to upload 34 full page 7” x 9” digital images to GLI’s Portal which are then placed into predefined templates using GLI’s internally developed “CHIL” workflow process. This process streamlines the time-consuming steps involved with resizing images, correcting image orientations and removing duplicates before being forwarded to the company’s Digital Print Center for production.

The Two Day Event Photobook Service also includes assigning a GLI Account Executive to assist with the customization and personalization options available for both the front and back covers of the photobook. These options include selecting a “Front Cover Photo” and the personalization of the “Front Cover Text”, in addition to the placement of a “Company Logo” and “Address” on the back cover. Before each Event Photobook is completed, GLI also generates and prints a unique product code on the back of every Event Photobook for any additional reorder requests.

Prior to shipping, each GLI Event Photobook is inspected for quality control, packaged conveniently in sets of five and delivered by courier to a single location.

About Great Lakes Integrated

Based in Northeast Ohio, Great Lakes Integrated has been a recognized leader in the Commercial Printing Industry for its ability to consistently provide superior color consistency on both Commercial Lithographic and Digital Presses for over 80 years. Founded as a commercial printing company in 1931, the company continues its proud tradition of being nationally recognized on an annual basis as an award winning, top quality commercial print operation. GLI has evolved into a marketing execution company that specializes in print, mobile, email and web applications, plus provides marketing software and state of the art fulfillment and distribution services.

For additional information contact:
Brian E. Maciag via email @ bmaciag@gll.com or call 216-651-1500

Cleveland’s Leader in Digital Printing

For more than 80 years, Great Lakes Integrated has expanded and grown to fit the needs of our customers, but one thing has remained the same: we are one of the leading Cleveland printing companies.

Our Printing Services

Since our founding in the 1930’s, commercial printing has evolved significantly and we have evolved right along with it. But most importantly, the printed page has remained one of the most effective communication tools available to marketers.

By incorporating the latest technologies and processes, we are able to provide our customers with everything they need to produce unparalleled marketing materials.

Our range of printing services includes:

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Why You Need Cleveland, Ohio Fulfillment Services

There are many reasons why businesses decide to consider fulfillment services, but, for the most part, companies are looking for a place to help them with the storage and distribution of their materials.

At Great Lakes Integrated, we offer so much more than just a space to store your goods and marketing materials. Dedicated to providing complete marketing support services, we specialize in fulfillment, distribution, promotional kitting and more.

With a 200,000-square-foot facility and a staff full of industry professionals, we have the knowledge and technology to become an extension of your own marketing efforts.

We also offer an inventory management tool to help you stay organized and keep in contact with your sales team and other marketing affiliates. This allows us to help you coordinate and execute your marketing plan from start to finish.

Why Choose Fulfillment in Cleveland?

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5 Ways Our Digital Asset Management Tool Can Help Your Business

Do you face challenges when it comes to locating proper logos, images, audio files, video files or entire documents? If you do, you are not alone. Great Lakes Integrated’s (GLI) online digital asset management system can help alleviate the issues associated with all of your brand building assets.

Some of the ways GLI’s online digital asset management system can help are the following:

  • No more lost digital assets used to build and promote your organization
  • Greater efficiency in creating new materials
  • Brand protection since only the most recent approved assets can be utilized
  • Greater ease of sharing digital assets with key stakeholders
  • Greater ease of updates to digital assets

Take our online digital asset management system a step further and add our online document management tools to the functionality. Not only can you manage individual digital assets, but entire documents as well. This gives you the ability to manage documents as a whole, and also manage and utilize the individual assets that make up the documents. Our systems are robust, intuitive and built according to your business rules.

Please do not hesitate to reach out to your account executive if you have any questions or would like to learn more. If you do not have an account executive, please contact Jason Schultz at 216-634-5117 or jjschultz@gll.com.

Hires/Promotions at Great Lakes Integrated Focus on Customer Service and Growth

Cleveland, Ohio – February 13, 2015

Great Lakes Integrated (GLI), a multi-channel marketing execution company focused on marketing technology, fulfillment services and print, mobile, email and web production, continues its mission to deliver excellent customer service and growth with the announcement of several new hires and promotions.

According to James R. Schultz, GLI Chairman of the Board, President & CEO, “We continue to grow our organization, putting the right people in place to meet our customers’ many marketing needs. Congratulations to our team in their new roles.”

Paul Doerfler has joined the company as Vice President of Sales after helping several Fortune 500 organizations improve their sales force effectiveness, optimize their supply chain, and provide multi-channel marketing and customer services. Paul graduated from the University of Michigan with a Bachelor of Arts degree. He has been certified in a number of fields including Six Sigma, Lean Manufacturing, Business Process Improvement, Systems Thinking, Quality Systems (ISO 9002), HIPAA, and Sustainability, and he is proficient with the Entrepreneurial Operating System (EOS). Paul’s career covers working in varied industries including pharmaceuticals, financial services, publishing and health care management.

Jason Schultz has been named Vice President of Marketing, responsible for defining and executing GLI’s marketing strategy. He will work closely with key executives at GLI to develop the company’s overall strategic direction. Jason also manages a group of GLI clients, and helps to identify new business opportunities. He has worked at GLI for many years, working his way up in the organization, first in the bindery and shipping departments, then as a Sales Account Executive, and most recently as Director of Marketing. He is active in the American Marketing Association, and the Printing Industries of Ohio and Northern Kentucky. He graduated from the University of Cincinnati with a Bachelor of Business Administration in marketing, with a minor in family business and entrepreneurship.

Brian E. Maciag is now an Account Executive, responsible for new business sales. He joined GLI after 30 years of holding executive sales and marketing positions involving global Digital Document Workflow and Technology Solutions in the Printing and Imaging Industry. Brian has worked for Ricoh Americas Corporation, the Hewlett-Packard Company, Basic Computer Corporation and Advanced Business Systems in vertical industries which include Healthcare, Financial Services and Manufacturing. Brian is a graduate of The Ohio State University. He is involved in a number of community and professional organizations including: Destination Cleveland, Cleveland Sales & Marketing Executives, Northern Ohio Health Information & Management Systems, Westshore Community Emergency Response Team and the American Marketing Association.

Pat McIlwee has been appointed as an Account Executive in the sales department at GLI. He brings a strong background in the paper industry with more than 20+ years experience to his customers, having worked at Unisource Worldwide as Sales Representative, and at Sterling Paper, Cordage Papers, and Alling and Cory. Pat is a graduate of Mercyhurst University, with a Bachelor of Arts in marketing.

About Great Lakes Integrated

Based in Northeast Ohio, Great Lakes Integrated has continually provided marketing solutions to its customers for over 80 years. Founded as a commercial printing company in 1931, GLI has evolved into a Multi-channel marketing execution company. GLI takes a strategic approach in helping customers with their marketing and provides online marketing tools, mobile, web, email and print media plus state-of-the-art fulfillment and distribution services. Visit www.gll.com

Great Lakes Integrated wins 54 awards in 2015 Print Excellence Competition

Cleveland, Ohio – February 6, 2015

Great Lakes Integrated (GLI), a multi-channel marketing execution company focused on marketing technology, fulfillment services and print, mobile, email and web production, is proud to announce it was recently awarded fifty-four (54) 2015 Print Excellence Awards from the Printing Industries of Ohio – N. Kentucky.

According to James Schultz, Chairman, President and CEO of GLI, “We are honored to have received these Print Excellence Awards. A big thank you goes out to our customers for entrusting us with their most discriminating projects. Also, the team of professionals at GLI does a fantastic job of producing award winning print. While GLI provides different channel options for its customer’s today, print still is and will continue to be a powerful way to communicate.”

Each year, Printing Industries of Ohio – N. Kentucky holds its Print Excellence Awards Competition to reward Ohio and Northern Kentucky printers that demonstrate excellence in 34 categories. This year member companies submitted 500 printed pieces and two out-of-state expert judges ranked them in a regional competition. This year’s judges were Ken Eberhart with The Merrick Printing Company and Glenn Petry, whose combined print experience spans more than 50 years.

Each of the gold award winners in the regional competition are entered in an association-wide competition for Best of Category and Best of Show prizes that will be awarded in August 2015 at the Grand Ceremony, being held in Columbus, Ohio.

Great Lakes Integrated won the following awards:
10 Gold Awards
22 Silver Awards
22 Bronze Awards

About Great Lakes Integrated

Based in Northeast Ohio, Great Lakes Integrated has continually provided marketing solutions to its customers for over 80 years. Founded as a commercial printing company in 1931, GLI has evolved into a Multi-channel marketing execution company. GLI takes a strategic approach in helping customers with their marketing and provides online marketing tools, mobile, web, email and print media plus state-of-the-art fulfillment and distribution services. Visit www.gll.com

About Printing Industries of Ohio – N. Kentucky

Printing Industries of Ohio – N. Kentucky serves nearly 400 commercial printing companies and suppliers to the industry in its service area. The Association provides a broad range of products and services to its membership, including workers’ compensation and product discounts. Printing Industries of Ohio – N. Kentucky is an affiliate of the national Printing Industries of America, the largest graphic arts association in the world. For complete information on Printing Industries of Ohio – N. Kentucky and Printing Industries of America, please visit www.pianko.org.

Council & Partnership

As a marketer, myself, and a person that deals with marketing customers on a daily basis, there are many avenues to utilize and take. What it comes down to is defining clear objectives based on your goals and your budget. Just because something is new and it claims to be the next best thing since sliced bread, it does not necessarily mean it fits within your marketing mix or budget.

It boils down to utilizing the correct channels and having the proper message to either create awareness and/or a call to action. Planning is the key, and it is not a singular process. You need to include key stakeholders within your organization to determine what your overall marketing initiatives will become; based on what you want to achieve.

Great Lakes Integrated understands this and has the products, services, technology and people to help you execute your marketing initiatives from beginning to end. Please look to us for council and partnership when developing your plans and marketing initiatives, and bring us into the conversation early. We can provide unique insight based on the experts we have that specialize in print, fulfillment, technology solutions and multi-channel applications.

Whether you are thinking about a complex multi-channel campaign that may include print, email, mobile and personalized landing pages with robust analytics or a direct marketing campaign that targets prospects with direct mail and email, we are here to help. Please do not hesitate to reach out to your account executive, and if you do not have an account executive please call or email me direct 216-634-5117 or jjschultz@gll.com.

Jason Schultz
Vice President – Marketing

Data isn’t just a character from Star Trek

Cost is often a large factor in business decisions; everyone wants to get more for their money. A clean mailing list, whether for email or print, can save you a lot.

If your mailing is going to 2,000 recipients and 10% of the addresses are no longer relevant, why send something to them? Our data analysts can clean and organize your data as needed, as well as verify the addresses with the USPS. Whether a simple data clean up, or a an in-depth update to your list, we’ve got the knowledge and tools to make your data work for you.

Below, we’ve compiled some tips for your mailing lists and we hope you’ll find them useful. We’ve also made a basic data template available for download here. Your account executive is also more than happy to help with any questions you may have about databases. If you do not have an account executive, please contact Jason Schultz at 216-634-5117 or jjschultz@gll.com.

Tips for mailing lists
1. The software used by the United States Postal Service is specific. When it comes to addresses, when it doubt, spell it out.

2. For the deliverability of an address, you can check here.

3. It’s important to include words like east and west if they’re part of a street address.

4. Make sure you’ve checked zip codes as well as state abbreviations to make sure they’re complete and correct.

5. If you’re shipping to an international address, make sure you provide the country names and postal codes.

6. Always put address fields into individual columns in Microsoft Excel.

7. When providing a list of email addresses, make sure they are current and properly formatted.

Paul Doerfler Hired As New Vice President of Sales

We are pleased to announce Paul Doerfler as our new Vice President of Sales.

As VP of Sales, Paul will be the leader of our sales force and responsible for building a high-performance selling culture where candor, ambition, trustworthiness, and integrity are central values. In addition, Paul will be developing a common vision that inspires the salespeople to extraordinary performance. This will be achieved through design, implementation and management of the processes used to identify and service new market opportunities with new and existing customers.

Paul was educated at the University of Michigan, holds a BBA, has been certified in Six Sigma, Lean Manufacturing, Business Process Improvement, Systems Thinking, Quality Systems (ISO 9002), HIPAA, Sustainability and is proficient with the Entrepreneurial Operating System (EOS).

Paul’s skills have contributed to several Fortune 500 organizations and include, but are not limited to; sales force effectiveness, supply chain optimization, multi-channel marketing and customer service.

He has also worked with organizations in several varied industries, including pharmaceuticals, financial services, publishing and health care management. He implemented strategic planning, sales operations and growth plus ISO quality system deployment, to name a few.

Paul and his wife Lynn have three young adult sons. Paul enjoys golf, reading, handyman projects and his onetime piloting of a L-139 tactical strike fighter.

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