Capabilities
VDP (Variable Data Print)
Limitless Possibilities
Great Lakes' advanced VDP (variable data print) technology allows clients endless customization and personalization options. Driven by external database files, each printed piece generated can differ in images, text, or data creating a highly customized and relevant product specific to each individual recipient and offer. Referred to as a "Market-of-One" approach, this invaluable tool results in higher ROI for your direct marketing campaigns and provides a powerful customer relationship management tool.
Known as the Seven Levels of Digital Print* today's digital marketing environment offers professional marketers the opportunity to "get personal" and connect with their target audience on all levels. Which one is right for you? Give Great Lakes a call and allow us to sit down with you and demonstrate the power of 1:1 marketing.
Seven Levels of Digital Print
- Level 1:
Static, Short Run Printing.
High-quality color printing for short run and quick turnaround.
- Level 2:
Version Printing.
Printing a few different versions of one job. Some pictures or text are changed to meet local needs creating "versions".
- Level 3:
Personalized Printing.
One-to-one personalized communication. Text can be individualized for every piece, i.e. name or address.
- Level 4:
Customized Printing.
One-to-one customized communication using pictures and text of personal interest to target the needs of the customer. Each piece becomes specific and relevant to the recipient.
- Level 5:
Transactional Printing.
One-to-one business communication. Customize everything from financial data to full color graphs and charts.
- Level 6:
Fully Customized Printing.
One-to-one communication without compare. Completely unique layout, text, pictures, and graphs.
- Level 7:
Automated Fulfillment.
Fully automatic, one-to-one interactive communication. Using event-triggered responses to print full color unique materials for immediate, just-in-time fulfillment. This is the perfect dialog between sender and receiver!
* The seven levels of digital printing were developed by Kodak for the Nexpress.