Whether it is a direct mail piece or general piece of marketing collateral, dimensional printing will set you and your brand apart from the others. Digital printing has come a long way and GLI was one of the first to invest heavily in this print technology. Today digital presses have the ability to print larger sheets, match spot colors, produce metallic colors and now preform a dimensional printing process/effect.
Dimensional printing is exactly as it sounds. The process allows you to produce a printed piece with elements of that piece being raised above the sheet of paper giving dimension to it. An example of this would be an image of an orange. With dimensional printing you can actually give the orange peel the texture and feel of a real orange peel.
The creative possibilities are endless with this process. The process is easy to set up in your print file and GLI can provide the expertise on how to do so. If you would like to see samples of dimensional printing or simply have questions, please get in touch with your account executive or call Jason Schultz at 216.634.5117.
It’s astounding; you can feed a blank sheet of paper through one end of the press and then have a complete work of art come out the other end. The technology and craftsmanship to make this happen is nothing short of amazing. Everything needs to be just right from the chemistry and inks through to the pressure of the rollers.
There is no other media that engages people like print and GLI has the ability to provide a number of special effects to help your printed material stand out.
GLI has the ability to print a dull migrating varnish process. This process allows certain areas of the sheet to have a dull varnish applied. Then at the end of the press we place an overall gloss aqueous on the sheet. The aqueous is not apparent where the dull varnish is and becomes pronounced where the varnish is not. This technique provides a nice contrast between dull and gloss areas and is an economical way to do so.
Another technique GLI can perform is Hexachrome. Hexachrome allows for an expanded color gamut and works great in the reproduction of certain pastels and also provides more vibrancy and brightness for other colors such as oranges and greens.
The last technique to touch on is MetalFX. MetalFX is a dynamic process that allows you to print a broad range of metallic colors through the use of special software and a special metallic ink base coat. This opens up the possibilities to produce 4-color process art and any number of metallic colors and tones on the same sheet in one pass on the press.
Print truly can give your brand the impact it deserves and GLI has been producing award winning print for 85 years. If you would like to learn more about the techniques mentioned above or discuss a project, please reach out to your account executive or call Jason Schultz at 216.634.5117.
Print is dead.
At least that’s what some people thought as the popularity of the Internet and reliance on technology increased throughout the last decade.
With the introduction of social media, digital advertising and the increased use of the smartphone and tablet, this new digital age has definitely changed the way we market to consumers, but one thing remains consistent: print still matters.
The truth is, even though research has found that more than 90 percent of adults own a PC or laptop and 80 percent own a smartphone, print marketing truly is more important than ever.
Why is Print Marketing Still Relevant?
Printed materials have been used as an integral marketing tool for hundreds of years. It was the first medium that allowed companies to reach potential customers on a much larger scale.
Although new technology may allow you to reach even more people, print remains the foundation of marketing.
The effectiveness and appeal of printed materials continues to remain steady, despite the continuous introduction of new technology. In fact, 92 percent of young shoppers said they prefer direct mail for making purchasing decisions, dispelling the myth that traditional print advertising isn’t as effective with the millennial generation.
Here are a few characteristics of print that provide advantages against other forms of marketing:
Between photo editing programs and satire news sites (not to mention the fear of viruses and spam associated with pop-up and banner advertisements), consumers are taking the information they receive online with a grain of salt. For this reason, many turn to print for accurate information.
Studies have found that 56 percent of customers believe print to be the most credible type of marketing. In order to gain the trust of consumers, adding print materials to your marketing campaign is a great place to start.
Receiving a postcard in the mail or a flyer at an event gives consumers something tangible they can hold on to. Think about it – when you receive a wedding announcement or party invitation, you pin it to your bulletin board or tape it to your refrigerator as a reminder.
Studies have found many people also apply this process to the print advertisements they receive, as a reported 48 percent of people keep direct mail for future reference. Also, having something physical to hold on to engages more senses, making it more memorable.
A Personal Touch
With all of this technology, a personal touch is needed to let consumers know that they are important. Print is the perfect medium to do this.
In fact, 70 percent of Americans said they find direct mail more personal than digital advertising. When you include the help of technology, you can create customized coupons, brochures or postcards to send out to targeted consumers and create even more personalized content that leaves a lasting impression.
We all know that consumers are bombarded with advertisements on a daily basis. But did you know that consumers are actually more engaged when reading printed materials as opposed to digital content?
A study revealed that people read digital screen text 20 to 30 percent slower than printed paper and skim the content in as little as 15 seconds.
As the use of digital advertising has increased, fewer people are using printed marketing materials. People are no longer bombarded with printed pieces in their mailbox, giving you easy access to this untapped potential.
One of the largest benefits to printed materials is the continuous effectiveness as a marketing tool. The average return on investment for direct mail marketing is a 13-to-1 ratio, and integrating print into your digital campaign can help you take your marketing strategy to the next level.
In fact, in 2010, direct mail increased company sales in the U.S. by $702 billion.
Adding Printed Marketing Materials to Your Campaign
There are several ways you can integrate print into your marketing strategy to make it more effective, including the traditional solutions of direct mail, flyers and business cards.
Here are a few other ways in which you can set your printed materials apart from the competition:
These small squares are a great way to bring print into your digital campaign. Smartphone users can scan them and easily get more information on your company, product or event.
QR codes allow you to take customers to a specific landing page or promotional page of content without forcing them to type in a URL.
QR code tips:
• Make sure there is a purpose for your QR code and that it adds to the user’s overall experience
• Link to a mobile site
• Use a URL shortener for your codes so it’s easier for smartphones to read
Large Format Printing
Large format prints are ideal for trade shows and events. They help create better brand recognition and can result in higher traffic to your booth or table.
Large format printing tips:
• Make sure to have your materials printed by a company that produces high-quality work
• Keep your prints consistent with your company’s branding
• Triple-check your measurements to make sure you get the right size
Variable Data Prints
As previously stated, one of the benefits to using print is the ability to personalize your materials. This strategy is referred to as variable data printing and allows you to create customized, targeted materials.
Variable data printing tips:
• Know your goals and objectives
• Keep it simple
• Track your results
Get the Very Best Printing Services From Great Lakes Integrated
Great Lakes Integrated has been an industry leader in print marketing for more than 80 years. Our state-of-the-art technology provides you with high-quality prints that help you truly stand out from the competition.
To learn more about our printing marketing services and how we can help you take your campaign to the next level, contact Great Lakes Integrated today.
As the 15th fastest-growing city in the United States, Columbus, Ohio, is home to more than 800,000 people and tens of thousands of visitors each year, which makes it vital for brands to distinguish themselves from competitors.
One way to improve brand recognition is to have solid marketing materials that make your brand stand out. The right printed pieces can help play an integral role in your overall campaign.
Because print plays such an important role in your marketing campaign, you need to make sure you have high-quality printing from a company you can trust.
The Most Professional Printing in Columbus, Ohio
Unlike other Columbus printing companies, Great Lakes Integrated has been at the forefront of printing technology since its founding in the early 1930s.
Offering both traditional printing techniques and unique printing capabilities, we have the knowledge and expertise needed to help you take your business to the next level.
Our Printing Services
When you work with Great Lakes Integrated, you can expect only the highest quality printing services, such as:
Attracting thousands of visitors and exhibitors each year, these events can make it difficult for your brand to get noticed, making it even more important for you to have high-quality marketing materials.
With Great Lakes Integrated, we provide top-quality printed pieces that take your materials to the next level, including some of the best large format printing in Cleveland.
Why Choose Our Cleveland Printing Services?
The real question: why not?
In addition to being home to many trade shows and events, Cleveland is also a central hub for several major metropolitan markets, including:
For more than 80 years, Great Lakes Integrated has expanded and grown to fit the needs of our customers, but one thing has remained the same: we are one of the leading Cleveland printing companies.
Our Printing Services
Since our founding in the 1930’s, commercial printing has evolved significantly and we have evolved right along with it. But most importantly, the printed page has remained one of the most effective communication tools available to marketers.
By incorporating the latest technologies and processes, we are able to provide our customers with everything they need to produce unparalleled marketing materials.
Our range of printing services includes: