Great Lakes Integrated® (GLI), one of Northeast Ohio’s leading providers of full-service marketing communications solutions, was recently named a finalist in the 2007 “World Class Customer Service” competition sponsored by Cleveland’s Smart Business Magazine.
“Customer service is not just about what a company can give to a client; it is a culture that is developed and molded from the CEO to every employee, beginning as a mindset and ending with solutions,” said James R. Schultz, Chairman, President and CEO of GLI in an article written by Abby Cymerman in the June issue of Smart Business.
According to Smart Business Magazine Editor Dustin Klein, delivering top-notch customer service will be more important to corporate success than ever before in the days ahead. “If you think competing on price will be the driving force in tomorrow’s business landscape, think again… corporate America must prepare to compete on a different battlefield where organizations that deliver world-class customer service will triumph,” Klein wrote in Smart Business.
The article on GLI outlined several examples in which its excellent customer service philosophy is practiced every day – including implementation of innovative processes to encourage “out-of-the-box” creative thinking and idea-sharing by employees as well as a variety of forward-thinking initiatives to enhance GLI’s ongoing relationships with clients.
“Success at GLI is defined by lasting relationships with clients,” according to Smart Business Magazine. “The company has grown with its clients, and as their needs change, the company modifies its services to accommodate them and grow with them. Its oldest client has been doing business with GLI for 65 years.”
Based in Cleveland for 77 years, Great Lakes Integrated provides traditional and digital print manufacturing, distribution, mailing, fulfillment, warehousing and the AKSESS® suite of web-based marketing solutions for national and international clients. Please visit glintegrated.com for complete information.
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