Having a large social media following is great when you need to get the word out. What’s the word? You have some new services or products that you want to educate people about. Whenever a business rolls out something new, sometimes one of the hardest parts is getting people on board. If you have a sizeable social media following, your job becomes exponentially easier.
There are a multitude of methods for doing this; here is a quick rundown of some suggestions for promoting your new product or service:
LinkedIn: Add to your services tab on your LinkedIn profile. All of your LinkedIn connections will see how your new service works. Additionally, your LinkedIn connections may already be involved with your business and may be more inclined to research your new venture.
YouTube: Depending on what your new item is, you may be able to create a video showing what your product is and how to use it. Video is a reassuring medium. You can have some of team members sit down and walk through the product. Explain how it’s used and how it can help businesses.
Discount/Giveaways: On Facebook and Twitter, you can use your following to get people to sign up for a discount or giveaway of the first product, trying to get some interest. By having the product in the hands of as many people as possible, it can increase the rates of positive feedback and testimonials.
Photos: If it is a product, create a photo album on Facebook. Show how to use it and some of its practical applications.
Special Website Page: On your homepage, create a new tab that advertises the product or service. Ideally, your website gets a good deal of traffic through your social media sites and you can have all of the information you need right there on the page.
QR Code Campaign: By placing a QR code on your direct mailers, this will give you the chance to bring more information or discounts of the new product to recipients who scan the QR Code. Have the code direct to a mobilized landing page with more information and exclusive content for those who scan.
All of these tools can help you put together a fantastic multi-channel marketing campaign, by introducing the product in many different channels to many different audiences.