Do not miss an opportunity to provide additional information, gather critical information, cross sell, up sell or provide a special offer. Great Lakes can help you market directly through smart-phones or tablets by utilizing generic or personalized QR codes that direct people to mobile optimized web pages for a great user experience. Also, use this mobile space to track the effectiveness and return on the campaign, gather insightful customer and prospect information and gather a host of other analytics to aid in the marketing process.
When you have a customer or prospect that is ready to spend money with you and they are on-the-go make sure you give them the information and incentive to do so by providing mobile content. Providing this content in a convenient and mobile fashion you can deliver additional value to that customer or prospect resulting in more people engaging in your desired action.