We all know that marketing success is much higher when different types of media are used in tandem within a campaign. The tricky part was putting all the pieces together and then hoping the campaign worked for all of the intended audience. However, through Great Lakes’ online campaign management tool you can now easily create a multi-channel campaign using just one source and put that campaign out there for local offices or stakeholders to customize (where deemed fit) and use for themselves. This powerful tool also provides automated marketing and will take the appropriate next action based on how someone responds. Behind the scenes this tool will rate and qualify leads and compile the metrics, goals and analytics of the campaign to provide instant data so changes can be made or ROI can be determined. Depend on Great Lakes to help you from start to finish with your multi-channel campaign and experience the power of this online multi-channel marketing tool.