Traditional, digital, new media; what channel is going to provide the best return on your marketing dollar? The answer is; it depends. One known is that using a multi-channel approach continues to yield the highest marketing return on investment (MROI). The key is understanding who you are targeting and ultimately what you want that target to do or to take away from your communication. Take the time to analyze what you know, don’t know and would like to know about your targets. Then start to think in terms of what combination of media will be most effective for what you are trying to achieve.
Great Lakes Integrated (GLI) is here to help you determine how to best utilize mobile, print, email and web based media. Then once the determination is made, GLI can also produce and distribute the appropriate media/s. GLI is here to listen, understand and offer solutions to help you excel and reach your marketing potential.
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