Variable Data Printing

In today’s competitive business market, it is more important than ever to differentiate your business from your competitors. The first step to increasing your brand recognition is to have superb marketing materials that establish your brand as an industry leader.

With the advanced variable data printing services at Great Lakes Integrated, you can create unique materials that will help you achieve your marketing goals.

What is Variable Data Printing?

Variable data printing, also known as personalized printing or one-to-one (1:1) marketing, allows you to create customized, targeted marketing materials and put them in the hands of prospective customers.

Also referred to as a “Market-of-One” approach, this powerful customer relationship management tool can help you create highly customized and product-specific content relevant to each individual recipient and offer.

Our Variable Data Printing Software

At Great Lakes Integrated, our variable data printing software provides you with endless customization and personalization options that can help you achieve a higher return on investment for your direct marketing campaigns.

With variable data print capabilities, you can vary elements such as text, graphics, data and images from print to print without stopping or slowing the process.

Developed by Kodak for the Nexpress, the seven levels of digital printing allow you to “get personal” and connect with your target audience on every level.

7 Levels of Digital Print








Questions About Variable Data Printing?

Want to learn more about our variable data printing services and find out what we can do for your company? Contact Great Lakes Integrated today!

Need More Info? Call Us 1.800.765.4846

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