General Tab:

Because this will be posted on the web for millions to view, choose the most backward compatible options.

Select Acrobat 3.0 compatibility

Object level compression off

Auto rotate individually

Binding left

Resolution 600

All pages Optimize for fast web

Units Points

612.00 x 792.00

Images Tab:

To keep this file super-small, all images should downsample to at least 72dpi Set compression for jpeg Choose low image quality, as most will only be viewed on a monitor or printed on a laserprinter.

These options keep the file small and it will build on the page faster.

Fonts Tab:

ALWAYS embed ALL fonts!

Although this makes for a slightly larger file, embedding fonts assures the integrity of the file. If the fonts are not embedded, every time the file is brought up on a different computer, the fonts will change according to the fonts available to it.

Color Tab:

Because this is going to be viewed on RGB monitors everywhere and because RGB images are inherently smaller than CMYK images, convert all colors to CalRGB